“ROBAE is like movement, art and faith; it cannot be described in brief words, and its readers are diverse.”

Charm of Individual Narratives

During the creation of experimental narrative footage and satirical scripts, research on the relationships between individual characters and social groups, architectural narratives and participants, their behavioral records and everyday discourses, not only inspires ROBAE’s designers and artists to continuously shift across disciplinary fields, but also expresses the brand’s unique emotional perspective toward individuals. This drives ROBAE to continuously attend events and conduct investigative research, to personally experience the distinctive charm of individuals within specific contexts.

Documenting "Human Beings"

ROBAE frequently documents "human beings", capturing architecture, streets, land, figures, discourses, life scenarios and even small objects from a unique perspective, and has collected extensive contextual digital histories of numerous "characters".

"History" beneath ROBAE’s "Digitality"

From texts, images, short and long-form videos, ROBAE is a brand that writes "individual characters" into history. Complemented by independent communications and narrative contexts such as Character Attire and Contextual Interaction, ROBAE instills boundless confidence in individuals. They begin to document, observe, train models and share, recording the "self" and "self-relations" through distributed digital personas.

Such distinctive stylistic sensibility cannot be fully demonstrated through words and functional innovation. As the brand states, it is an individual’s experiment on the self, shaping characters and rehearsing the future. You may layer ROBAE alongside other brands; ROBAE should not be over-defined. It is the projection of everyone’s ideal life onto reality.

Experimental workwear serves as a key thread for ROBAE to present its fashion branch identity. Within this fashion collection featuring mixed-gender styling, some series combine gender-neutral jackets with women’s long dresses. Transitions between diverse silhouettes articulate the language of futuristic high fashion.

For instance, the Scientist Series, this futuristic hybrid fashion ensemble, is the brand’s first iconic collection crafted with inspirations spanning cross-temporal concepts, blended gender narratives and diverse character transformations — the ROBAE Scientist Series.

This iconic ensemble not only inaugurated an era but also became a landmark symbol within the brand’s fashion domain.

Across all designs, its Black Bird Star Emblem appears as a brand totem and is widely applied in all kinds of works.

For ROBAE, what kind of brand history can embody its essence? The answer: ROBAE’s brand history is the history of every individual.

“ROBAE symbolizes territory, leap, eternity and quality. These ideals are difficult to interpret and define, even as external misunderstandings of it continue to grow. ROBAE strives to interpret these concepts as a mode of existential rehearsal, a history, an archive, representing the beliefs and perseverance of human individuals.”

The designs rehearsed by ROBAE manifest the disciplinary "depth" and interdisciplinary "breadth" experiments of the brand. As ROBAE states, ROBAE’s brand history belongs to every person. It embodies everyone’s attitude toward existence, aesthetic freedom and digital rights, collectively rehearsing the whole spectrum of life.